what's movielink thinking?

So I went along to Movielink as I often do, idly looking for movies that I could watch and clicked on their "All Genres" link. Among the genres listed were "Paramount", "Twentieth Century Fox" or "Warner Brothers". Hmmm. Since when? Only in the studio-centric world of a studio-run portal, I'd say.

But here's the best part. The same page, under a heading called "Award Winners" (yes, this is now a genre) includes Cannes, Oscar Winners, Oscar Nominees and then astonishingly further down the list: the Razzies! Huh? A movie rental advertising bad films? What was Movielink thinking? (For the uninitiated, the Razzies or the Golden Raspberries are awards that "complement the Academy Awards by dishonoring the worst acting, screenwriting, songwriting, directing, and films that the film industry has to offer" (via Wikipedia)).

Memo to Movielink: Surely it is too much to expect paying customers to rent Razzie-nominated movies? No? Or is there a hidden agenda here?

Come to think of it, do you think people would pay to watch bad movies? More specifically, would people pay to watch movies that are advertised as terrible films? Or do they watch it in the so-bad-that-its funny spirit? Is the so-bad-that-its-funny a new movie genre? One of the thousands of niches in the long tail of the movie-rental world? How many people really admired the knowing, sniggering virtuosity of The Lost Skeleton of Cadavra?

Finally, is Movielink just a lame and clueless movie portal or a postmodern pioneer in advertising?